Introducing Feed the Startup Beast, a practical, usable, hands-on book that will walk you through a proven 7-step marketing system to kick-start your business like nothing else — turning anyone into an effective B2B marketer.
The proven 7-step marketing system for big, hairy, outrageous, sales growth
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"Williams and Verney have written the operating manual for driving market share and revenue in the twenty-first century. Well-written and fun to read, there is something in this book for everyone — startups as well as established companies"
CHRISTINE CRANDELL, chief experience innovator, New Business Strategies; writer Forbes.com and Huffington Post
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A Marketing Operating System. Less than 5% of startups ever achieve the growth they dream of. Entrepreneurs, like computers, need an operating system that allows finesse (the right tactics) to do what brute force (big budgets) can't.
Feed The Startup Beast introduces the world's first marketing operating system – guiding startups, step-by-step, through what works – providing invaluable focus for the beleaguered entrepreneur.
It's all about scale. To get 10 sales out the bottom of a marketing/sales funnel, you need 1,000 prospects at the top. To engage 1,000 prospects, entrepreneurs need technology on their side.
A free marketing automation tool is included with FTSB, allowing startups to make thousands of prospects feel like they're being personally engaged and nurtured.
The first book that puts it all together, FTSB has been called "the operating manual for driving market share and revenue in the twenty-first century".
Look into FTSB and find out why Brad Feld said "this is one of the guides that entrepreneurs should carry around in their back pockets".
Drew Williams is a serial marketing entrepreneur who sold one of his creations, an internet software company, to a Boston firm for eight figures. For over 30 years, he has successfully marketed everything from television to high-tech to financial services to chocolate, as head of marketing for a $10 billion company, a $100 million company, a $10 million dollar company, and a bunch of $1 million companies. He has also been an award-winning advertising copywriter, working for and with some of the largest advertising agencies in the world. Feed the Startup Beast is the culmination of his experience and passion in building and marketing startups. He is currently managing partner at nuRevenue Partners (nuRevenue.com). Drew and his family live in Toronto.
Jonathan Verney is an entrepreneur in his own right, having founded and sold his interest in a leading Toronto-based communications agency in the 1990s. In addition to Feed the Startup Beast, he has co-authored two books with Patricia Lovett-Reid, Chief Financial Commentator for CTV News, Canada's largest private television network. A strong, insightful writer, Jonathan is currently President of The Corporate Storyteller Inc. (CorporateStoryteller.ca), a story-driven communications agency. His passion is helping businesses articulate their vision and their story.