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Marketing isn’t fast

Submitted by 2 Comments | 3,088 views

“The best time to plant a tree is 20 years ago,” says an old proverb. If you have aspirations of swinging in a hammock between two stately trees this afternoon, you’d better not be planting those trees this morning.

The same is true of marketing your business. If you’re hauling out your marketing instruction books now because your sales have recently stalled, you’re in for a bit of a rough ride. Why? Because effective marketing takes a long time to start producing the kinds of sales-ready leads that will fill your Beast’s belly.*

How long? I hate to be the bearer of less-than-popular news, but you usually need 6-8 months after you start an effective, consistent marketing program before you’ve got a sales funnel that anyone would think to call robust. 

So the best time to start marketing is now, and hopefully now isn’t your hour of need. But even if it is, now is always better than later or never.


* If you’re new to my blog, the Beast is your company.


About Drew Williams

My name is Drew Williams. I’m an author and marketing entrepreneur. “A what?”, you say. I call someone who’s passionate about building businesses a marketing entrepreneur. So that’s me. Full Profile | Google+

  • Pierce Ujjainwalla

    I’ve seen this several times before. Executives want results, and they want them yesterday. The problem is that Marketing (especially good marketing) takes time to build trust, confidence and familiarity with prospects. It is very easy to look at your results after a campaign and be disappointed that the revenue is not there, but Marketing is a journey, not an overnight success. There really are no shortcuts, but keep your nose to the grind and keep putting out quality, engaging and helpful content out there and your prospects will start steadily streaming in to you.

    If it was easy, everyone would do it.

    • Drew Williams

      Couldn’t have said it better myself :)